Friday, September 28, 2007

Halo 3 Most Successful Launch Ever

Halo 3 Most Successful Launch Ever
On occasion there comes an event/announcement that takes me aback just enough to warrant a post even though it has almost nothing to do with a score of some sort. This is one of those occasions. Microsoft has announced that their release of HALO 3 is the most successful launch ever. Oh...not impressed? Well, they aren't saying its the biggest, most successful launch of a mere video game only...but of any channel of entertainment! Say wha? Here's the short of it...

"Halo 3 has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise."
Read the full story here

Considering all of the media launches ever...movies, television series, whatever, it's just staggering to think of what Microsoft and Bungie have done here. My prediction is that the big, movie studios will give way to the indy film industry and throw all of their bucks into the gaming world.....and then produce full length feature cutscenes to augment their game releases. Ok-- maybe I exaggerate...or maybe I do not.

Now just to weave in some score-related-something-or-other, if you didn't know, the HALO 3 Soundtrack will be released in November and will include the score by MARTY O'DONNELL.

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